Bostik Competitive Analysis

Bostik is an adhesives company that provides products across a wide range of technologies.

Overview

Bostik was looking to improve their social media presence as well as their brand positioning. I performed a UX competitive analysis on three of their competitors.

Results

  • Segmenting the users can be an effective means of showing them what they need/want.
  • Many of these sites overloaded their users with very busy, text laden, and link overloaded screens.
  • Utilizing imagery really engages users.
  • Ad and banner blindness can cause users to miss important calls to action.
  • Videos, articles, and photos illustrating how-to and DIY projects can be very powerful for user engagement.

Companies Compared

Sections Reviewed

UX Takeways

After looking through all the different sites, I put together a list of key UX takeaways.

DAP

One of Dap’s positives was their use of imagery to identify projects that pair with their products.

Gorilla Glue

Gorilla Glue segmented by project type and then had individual projects broken out.

Loctite

Provided a breakdown of product with a link for each one.